Aica Indonesia at ARCH ID 2025

 

Indonesia’s Premier Architectural Exhibition Welcomes AICA for the First Time

The most prestigious architectural exhibition in Indonesia made a grand return this year—and for the first time, PT AICA Indonesia proudly joined the lineup. Held from May 8–11, 2025, at the International Convention Exhibition (ICE) BSD City, the event attracted large crowds, with AICA’s booth emerging as one of the most visited—a remarkable achievement for a first-time exhibitor.

 

Located in Hall 6, Booth 6-096, AICA showcased a curated selection of*flagship and latest products, drawing enthusiastic attention from architects, designers, and industry professionals.

 

Curious about the highlights and what made AICA’s presence stand out?

Read on to discover all the excitement from the event!

 

Over the four-day event, AICA’s booth remained a crowd favorite, attracting visitors eager to explore product displays, browse catalogs, consult on design ideas, or simply take in the booth’s striking aesthetics.

 

Despite being AICA’s first appearance at ARCH\:ID, the brand left a lasting impression with an elegant and artistic booth that reflected both creativity and craftsmanship.

 

The booth’s theme, “Persada Nusantara: Between Land, Stone, and the Breath of Nature,” paid tribute to Indonesia’s rich natural heritage, celebrating the harmony of land, sea, and sky.

 

 

Purecore HPL 

Once again, HPL Purecore took center stage. After last year’s eye-catching “The Tree” installation at IndoBuildTech, Purecore returned in a new luminous onyx motif, drawing attention for its unique light-reactive surface.

 

The material also featured on the booth’s ceiling in a striking design inspired by the Indonesian flag, using red solid-color HPL alongside the glowing onyx pattern. Its easy installation and visual impact captured the admiration of architects and designers, sparking questions and inspiration.

 

Alongside Purecore, Celsus and other HPL innovations showcased AICA’s commitment to both beauty and performance in surface materials.

HPL and Celsus

The HPL J-Cube collection was another standout, neatly displayed in the product sample rack. Visitors could explore a variety of finishes, from Bethical, Embody, and PACEful, to solid colors, woodgrains, stone textures, and Celsus, which features Anti-Fingerprint and Anti-Bacterial technology. Ideal for high-touch environments like hospitals, children’s rooms, and laboratories, Celsus impressed attendees who eagerly tested the fingerprint-resistant surface for themselves. 

 

CERARL Wall Panel

The all-time customer favorite, CERARL Wall Panel continued to attract interest. However, AICA aims to reach beyond its loyal base. The installation’s popularity at ARCH:ID signals a bright future for CERARL as a signature product. With benefits like fire-retardance, heat and moisture resistance, impact durability, and anti-bacterial properties, CERARL isn’t just beautiful, it’s built for real-life performance. Installation is also a breeze, requiring only sealant glue, double-sided foam tape, and a filler. 

 

ToughTop

Visitors were equally drawn to ToughTop, which was used on tables throughout the booth. Its dual-sided stone-like design and practical features, such as heat resistance, waterproofing, and impact durability, making it perfect for kitchen counters and dining tables. Many were surprised to learn that ToughTop is designed specifically for horizontal surfaces. Thanks to hands-on installation displays and knowledgeable AICA staff, visitors walked away with a clearer understanding of this versatile surface solution.  

 

AICA-R and SPC 

Newcomer AICA-R also generated buzz. Made from high-quality ABS material and backed with flexible paper, this WPC-like decorative panel is both durable and malleable, perfect for curved or irregular surfaces. The booth floor itself featured AICA-SPC flooring, crafted from a blend of stone powder and PVC resin. This material outperforms traditional vinyl in both strength and longevity, while delivering a soft, pleasant feel underfoot. AICA chose a warm, light brown finish for a harmonious and inviting atmosphere.

That was an incredible wrap for ARCH:ID 2025! PT AICA Indonesia extends its deepest gratitude for the overwhelming support and enthusiasm, and your trust means everything to us. Stay tuned to AICA’s social media channels for more updates, and who knows, you might just catch our next exciting showcase later this year. See you at the next event, AICA Friends!